Your brand is not your logo.
Your brand is SO much more than a slogan, a cute drawing, or colors.
Your brand is a visual representation of YOU.
And there is no better way to represent that, than with a personal brand photoshoot.
Because It will keep your visuals ON POINT – whether you’re posting on social media, designing your website or putting together an online course.
Moreover now, after the Lockdown and after 2020, most of the enterprises are increasing their online presence, products and services.
So, if you want to be seen out there you have to stand out and show the best version of yourself!
How to prepare your Personal Branding photoshoot?
First of all, remember that the Personal Branding shooting is not only an Headshot shooting session with different clothes but much more!
Actually the all work will start with you before our shooting session, but don’t be panic, as I do with all my shootings we can plan and organize everything together and I’ll accompany you.
So, what do you need to think about?
1. Make a List of Your Goals for the Photoshoot
As I told you before, we are not talking about just taking a few photos of you wearing a jacket or a dress, but really setting your personal brand online business for success.
So, think about this first, what is your GOAL?
- Are you rebranding?
- Are you launching a new ebook, course, or product?
- Or are you about to launch your first business and need photos that attract your dream customer?
Once you know the WHY, you can start mapping out the details that will visually bring your intent to life.
2. List Out Where the Photos Are Going to be Used
Think about the format
Are you mostly using them on your website, on Social Network, on your blog, are them for an ebook cover?
Learn the difference between a portrait and landscape format 🙂 and check what’s best for the platforms you need to show them.
3. Create a Mood Board for Your Personal Brand Photoshoot
Mood boards, Mind Maps are a powerful tools, that will help you visually to plan your Branding photoshoot.
It’ll also help me to clearly see what are you looking for.. As we use to say, ” Sometimes an image is worthy a thousand words” 🙂
Check on the web, start with people in your industry, you have to many places where you can get inspired, INSTAGRAM, PINTEREST, WEBSITES etc..
You can create a board dedicate to it on pintrest, selecting colour palettes, images, moods etc and share it directly with me 🙂
4. Put Together a Detailed Shot List
If you make a shot list, you’ll be sure that you won’t forget any pose or mood photos that you need.
While brainstorming on the web and getting inspired of all other images, take notes on what images really will be perfect for you and represent your brand, and your WHY.
Think also to write down if you are looking for indoor only or also outdoor photos.
I’ll also show you some poses in my catalogue that you can add to your list to be sure that on the shooting day during all the excitement we won’t forget any.
5. Gather Props That Illustrate What You Do
Now that you know exactly what you’ll need for every single shot, it’s time for the fun part – SHOPPING!
If you don’t have some of the items on hand already, you’ll need to source them elsewhere.
But that doesn’t mean you have to drop a lot of money, ask to some friends or check on Amazon, or local 2nd hand shops (sometimes we can be surprised of what we can find there!) and obviously you can DIY (do it yourself).It can even be as simple as buying spray paint and coating your office supplies in your colors.
Don’t forget to write down the props you need in your list!
6. Plan Out Your Outfits & your makover
What you wear on set will make or break your personal brand photoshoot.
Your outfits will communicate to your audience who you are, what you stand for and your brand’s message.
Go into your closet and pull every item that matches or compliments your brand colors.
Next, think about accessories that can help you further your message.
For example: if you want to help other people stand out, consider wearing a statement piece. This can be a bold necklace, dramatic earrings or a pair of striking heels.
Don’t wear a blazer just because you think it will make you look professional.
Choose items that make you feel comfortable, confident and scream YOU.
This way, you’ll attract people who like you for your own unique vibe.
Check also what are the hairstyles and makeup that will match with you.
A great Makeup artist and hairdresser are present at every photo shooting in Lucia Gaggero Studios, yes we always do a total makeover. They will follow your instructions and make you look exactly how you wish for!
7. Hire a Professional Photographer
Last but not least…. Find a photographer that is a great fit for you.
It’s essential to work with someone that you really trust and that you like the style. That’s also why I always do a FREE CONSULTATION before booking any photoshoot. We both ( me and my client) need to feel comfortable and have a connection to be able to create awesome pictures together.
That’s It! You’re Ready to Rock Your Personal Brand Photoshoot
Remember, the key to a successful shoot is to be yourself by bringing your personality to LIFE.
Don’t forget to have fun and make sure every last detail connects to your brand.
I’ll be there to be sure that you feel great and that you’ll Look at the BEST VERSION OF YOURSELF in all the photos that you’ll receive.